The After School Advantage Program is a service of the National Enrichment Teachers Association, Inc.

13428 Maxella Ave #436, Marina Del Rey, CA 90292    phone (310) 827-8827    fax (310) 827-1310


Like marriage, investing your time and money in a new business is not something to be entered into lightly and we would be remiss if we didn’t introduce ourselves.  So, we invite you to Meet the Founders of NETA and the After School Advantage Program.


Cheryl Appleman - Founder and President

Ms. Appleman has been working in the after school enrichment industry for over twenty years, serving in nearly every role and capacity the industry has to offer.  Her work in this industry had modest beginnings, with after school ballet classes which she taught at a small number of schools.  These classes were the start of what would become Kids in Motion, her first after school enrichment company.  In 1988, with her company growing in size and stature, Cheryl began work with the Los Angeles Unified School District and assisted in developing the first district-approved licensing procedures which would pave the way for privately owned enrichment programs to operate on school campuses.  Cheryl has been involved in a number of charitable ventures as well.  In 1993, Cheryl established the United Children’s Foundation, a non-profit organization dedicated to providing scholarship assistance to children for academic and fine arts programs.  It was also during this time that Cheryl ran children’s theatre programs at UCLA and at the surgical recovery ward of the Los Angeles Children’s hospital.  In 1996, Ms. Appleman sold Kids in Motion for a substantial sum and took a brief hiatus from the industry to pursue other interests, including founding the Academy of Children’s Services – the first California state registered vocational school for enrichment teachers.  In 1998, Cheryl returned to the school enrichment business by launching Performing Arts Workshops, which very quickly became one of the largest and most successful enrichment companies in the Los Angeles area.  With PAW being firmly established, Cheryl turned her attention to two fronts: first, to provide training and certification to enrichment teachers by founding NETA, and second, providing training to entrepreneurs wishing to start their own enrichment companies by initiating the ASA Program. You can learn more on the web at and




Timothey Fitzgerald - Vice President

A lifelong student of theater and the martial arts, Mr. Fitzgerald holds a Master of Fine Arts in Acting from UCLA’s School of Theater, Film and Television as well as a Bachelor of Fine Arts in Theater from Loyola Marymount University.  He also holds 2nd degree black belts in Taekwondo and Hapkido.  Timothey has been an educator for over ten years and has been an enrichment teacher and programmer since 1997.  He has helped launch after school enrichment programs in the Manhattan Beach, Redondo Beach, Long Beach and Torrance Unified School Districts.  Mr. Fitzgerald’s teaching duties have taken him overseas and throughout Southern California.  He has been an ESL teacher in Korea, and acting coach and martial arts instructor at over a dozen public and private schools throughout the Los Angeles area.  Timothey is currently the artistic director of Performing Arts Workshops, designing and developing curriculum for both their school enrichment and summer camp programs. Timothey is the Vice President of the National Enrichment Teacher’s Association, an organization dedicated to the training and certification of enrichment instructors.  To learn more about PAW and NETA on the web, go to and



Home | Why ASA? | Enrichment | The Facts | About Us | FAQs | Accolades | PTAs | NETA | PAW | Email

After School Advantage  13428 Maxella Ave #436, Marina del Rey, CA 90292  (310) 827-8827

All material © 2005 National Enrichment Teachers Association, Inc.